According to Wikipedia, web analytics is “the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.”
Logfile analysis tools¶
These types of tools require access to the log files generated by the web server.
Page tagging tools¶
You should be able to configure any solution in AtoM by editing the corresponding PHP templates.
As of AtoM 2.0.0, you can configure Google Analytics just adding your tracking ID to the app.yml configuration file. Open your favorite text editor and add the following contents in it:
all: google_analytics_api_key: UA-XXXXX-X
Replace UA-XXXXX-X with your tracking ID. Once you are done, remember to clear the cache.